According to a press release issued by Holland America Line, they have named Kacy Cole as the cruise line’s new vice president of marketing and e-commerce. Cole comes to the cruise industry with more than 20 years of global experience leading marketing functions, implementing digital transformation and integrating brand and performance marketing together to deliver growth. She will report to Beth Bodensteiner, Holland America Line’s chief commercial officer.
As vice president of marketing and e-commerce, Cole will use her knowledge of digital marketing to work with teams across all areas of the organization to refine Holland America Line’s strategic focus and enrich the consumer experience. Cole will create strategies for everything from marketing at during the booking process and branded content to guest-service initiatives and innovations and integrations. With a focus on customers, Cole will develop digital solutions that best service the guest experience.
“Kacy joins Holland America Line with an impressive reputation as an impactful marketing leader, and her expertise will help drive our brand to more clearly define our position as one of the world’s leading cruise lines,” said Gus Antorcha, president of Holland America Line. “We welcome Kacy to the Holland America Line team and look forward to working together to sharpen our marketing strategies.”
Cole holds a master’s degree in international business from the Thunderbird School of Global Management.
