In a press release issued today, P&O Cruises announced that it will launch a new creative campaign in preparation for its peak booking period entitled ‘Holiday Like Never Before’.
Launching from December 18, 2023, the campaign will highlight unique benefits of a cruise holiday, as well as sharing the precise moment a guest realises why a P&O Cruises holiday is so incredible.
The campaign will be supported by P&O Cruises largest ever investment in media, including an extensive TV, print, audio and digital schedule. It will also be supported with strategic out of home placements, as well as in cinemas, from January 2024.
The first of a series of new TV adverts will premiere on Christmas Day and will then feature across national broadcasting channels. The TV ad features a wide range of guests enjoying their holiday in the Caribbean and on board P&O Cruises newest ship, Arvia. It was filmed in ‘bullet time’, a disruptive filming technique using sophisticated time-slice camera technology which captures guests caught in a specific moment in time, moving seamlessly from shore to ship in one single shot.
P&O Cruises VP brand, marketing and sales, Robert Scott said: ‘We wanted our latest campaign to reach beyond the cruise category and really stand out from the travel pack, both in content and execution.
“The unique experiences you can only have on a P&O Cruises holiday are central to the Holiday Like Never Before campaign and we’re so excited to share these with an audience who may never have thought about travelling on a ship before.”
